The largest fruit chain in the country, 100 orchards, is now coming to your office to sell fruit in an empty shelf.
Released on September 15, the orchard with the seven companies such as the koala, good taste, brought the frog jointly launched "the big fruit alliance", aims at the office of the office on with functions of temperature control of unmanned shelves, the orchard has more than 2600 stores across the country, can offer no shelves, distribution services, that is to say, these as fresh fruit and the store.

Seven koala, frogs, etc of the company's main business are office snacks providers, including Beijing seven koala network technology co., LTD. Completed in just announced on September 7, 50 million yuan A round, with A capital and investors for matrix partners.

The orchard brand pr director Emile zola told news interface, now they have no convenience store shelves on the city's main choice in first-tier cities such as shenzhen, hangzhou, Beijing, office at target for more than 150 people. The future will expand to more cities as partnerships increase.

The fruit company sees the office simple fruit, the snack market example and many.

Daily optimal fresh start in August this year commercial outlets in Beijing office laid its fresh convenient purchase container line project, the daily optimal, mainly by the room temperature shelf, freezer and frozen ark of three parts, yogurt, fruit, snacks and so on the many kinds of goods. Buy through WeChat, which is similar to the way that vending machines are bought in the subway, but the door can be opened.

In April, the orchards of its stake in Shanghai city supermarket every day trying to launch "CITYBOX" smart container, the goods in the container is given priority to with packaging food and beverages, including fresh items provided by the orchard every day. The purchase process needs to be carried out by the alipay scanning code, and the RFID frequency tag on the goods will be automatically deducted.

Hundreds of companies such as orchards and seven koalas on the container support WeChat service, goods same with RFID frequency tag identification, container fruits such as plums, apples, cherries, a dozen small packing fruit, specific category in each city outlets will have difference. Zola revealed that there are more than 100 of these outlets.

It's not just about providing fruit, but also about getting involved in the office fruit market. "We will choose from product, pricing and delivery systems to perfect, all the big fruit, head of the alliance is co-founder of the original one meter fresh his, he in including members, client management experience."

Holding under the arm of all stripes in the capital, and convenience stores, no associated with no retail shelves and other forms have been warm, but this is based on the quality of employees and moral standards of retail mode there is no guarantee that the stolen loss rate is in steady state. According to the unshelled model, while there is a label to identify whether the consumer has picked up the item, in fact anyone can take it as long as someone opens it.

As a result, unshelled shelves are also being questioned as unprofitable black holes, rather than the sales of unattended vending machines such as yobao.

According to a letter about office released "entrepreneurs" no shelves, according to letters from readers a pr company in chengdu (100 people scale, relatively more women) "eat for two unmanned retail shelves", two empty shelves brand because can't afford to steal loss was forced to stop. The reasons include the "payment process and its complexity", as well as "the unshelled products of the unpacked shelf, which is cooked, casual dining, boxed meals, chilled drinks and yogurt." None of the two companies' shelves were removed in three months.